From branding through website content reorganisation and web design,
this was a job that was built from the ground up
The existing brand was very dated. Although several iterations on tree icon were tried the client decided to maintain a traditional style.
In this case, we updated the old hand drawn sketch style to a flat graphic with more modern font usage.
The old website was very difficult to navigate. The content structure was poor and did not enable quick and easy discovery of services and USP. The information architecture was rebuilt to focus the user more efficiently on core areas of information. The UX built on this, emphasising key messages and call to actions.
The new site was built to not only be responsive but fast on mobile browsers. Where appropriate images were dropped leaving key messages and page title cleanly displayed, a providing a lighting fast load time.